Our Team

Mark Nicoll
Mark Nicoll
Founder
Mark is a technologist and digital futurist with a passion for XR innovation and creative product design. As a published author in behavioral change (APA), he brings a deep understanding of human behavior to his work. Mark leads a multi-disciplinary team, pushing the boundaries of UI/UX, gamification, and spatial computing design.
Kyr Poskonov
Kyr Poskonov
CTO
Kyr Poskonoff is an award-winning technical director with 8+ years in digital content and XR. He has delivered 350+ projects for brands like IBM, Mercedes, and Netflix. A speaker at AWE and Immersive Global Summit, he also authored Metaversions. His work in AR/VR has earned recognition from the European Technology Awards.
Angela Knox
Angela Knox
CMO
Angela is a marketer and brand strategist with 35+ years of agency, client-side, and consultancy experience. She has led brands across sectors, including banking and finance, and now helps companies with GTM strategies for new product launches. For Simulation Creation, Angela helps companies and brands with their digital strategy, through product positioning and launch marketing.
OUR CLIENTS
Audi
Campari
IBM
Johnson & Johnson
McDonald's
Mercedes Benz
Mondelez
Oriflame
Phillip Morris
Proctor & Gamble
Walt Disney